This campaign was a group project in my Advanced Advertising Design course that I colaborated with Bri Smith and Stephania Dolgopolova. The assignment we were given was to promote Pom Wonderful at the South by Southwest festival in Austin, Texas. We came up with the idea of Pom Paradise, which is an island themed location where there would be a large slide that is shaped like a bottle of Pom Wonderful. Each festival attendee is given a passport that they use to collect Pom stamps. These stamps are used to collect prizes from Pom Paradise.
Logo design by Amanda
The main attraction of Pom Paradise is this giant slide that is shaped like a pomagranate bottle.
Illustration by Amanda
This map, which is included in the passport, shows visitors where to find Pom Paradise within the SXSW festival area. Also, Pom Stops indicate where visitors can find Pom Wonderful branded bicycles to use as transportation around the festival.
Map illustration by Amanda
The passport that visitors are given is a convienient size that fits in a lanyard carrier. The passport book lays out the guidelines for how to collect stamps and prizes at SXSW.
Passport design and lanyard mockup by Bri
These are mock ups of the stamps that we designed to collect in the passport.
Stamps 1 & 4 by Amanda
Stamp 2 by Bri
Stamp 3 by Stephania
For advertising the Pom Paradise event, we wanted to use postcard-themed designs. These postcards would be shared on social media.
Postcards and social media mock ups by Stephania
Drink coasters and table tents would be displayed in the restaurants that are participating in the Pom Paradise event.
Drink coaster and table tent by Stephania
Whenever a participant orders a Pom Wonderful drink, a tag will be attached to it.
Drink tag design and mock up by Stephania
Pom Wonderful will use ad space on public transportation bicycles in Austin to promote Pom Paradise.
Bicycle mock up by Amanda
On one day of the festival, Pom Wonderful will be holding a "Free Balloon Day." When visitors come to the Pom Paradise slide location, they will be given a free balloon. When they walk around the Austin area with their balloon, they will be promoting Pom Paradise.
Balloon mock up by Amanda
After they have collected enough stamps, visitors will receive their prize: a beach bag that contains flip-flops, sunscreen, lip balm, a towel, a t-shirt, sunglasses, and a bottle of Pom Wonderful.
Pattern design and flip-flop mock up by Bri
Bag mock up by Amanda
Sunscreen and lip balm design and mock up by Amanda
Lip balm photography by Stephania
Towel design and mock up by Bri
T-shirt mock ups by Bri
Sunglasses illustration by Stephania
